Information for:

Resources

Manisha Mathur

Associate Professor

Manisha Mathur

Associate Professor

Academic Appointment(s)

James M. Hull College of Business
Department of Hull College of Business

James M. Hull College of Business

  • AH E142

Education

  • Ph.D., Business Administration and Management, GeneralUniversity of Mississippi, 2014

  • MBA, Business Administration and Management, GeneralUniversity of Mississippi, 2009

  • BS, Botany/Plant BiologyUniversity of Delhi, 1993

Certifications

  • Analytics2021

  • Google Ads Search2021

Awards & Honors

  • Outstanding Faculty AwardAugusta University, 2025

  • Best Paper in a Research Track AwardAssociation of Marketing Theory and Practice, 2025

  • Faculty Innovation and Engagement AwardJames M. Hull College of Business, Augusta University, 2025

  • Faculty Research AwardJames M. Hull College of Business, Augusta University, 2024

  • Nomination, Hull College of Business Research awardHull College of Business, 2023

Courses Taught Most Recent Academic Year

  • MKTG 3770

    Intro to Digital Mktg.

  • MKTG 6700

    Marketing Management

  • MKTG 4740

    Marketing Research

Scholarship

Selected Recent Publications

  • Digital Opportunity Assessment in International Markets, 2023
    Journal Article, Academic Journal
  • Differing Paths to Organizational Performance: Strategic Implications of Resource Transformation and Capability Reinforcement, 2023
    Journal Article, Academic Journal
  • Leveraging Consumer Personality and Social Media Marketing to Improve a Brand's Social Media Equity, 2022
    Journal Article, Academic Journal
  • Who Pulls the Strings: Firm Strategy or Firm Environment in Controlling Firm Risk?, 2021
    Journal Article, Academic Journal
  • Improving the Value of the Retailer Brand Through Social Media Equity, 2020
    Journal Article, Academic Journal

College Service

  • Program Coordinator for BBA with a Concentration in Digital Marketing2022 - Present

    Role:Other

  • Promotion & Tenure Committee2024 - 2025

    Role:Committee Chair

  • Academic Affairs Committee (AAC)2024 - 2024

    Role:Committee Member

  • Academic Affairs Committee (AAC)2024 - 2024

    Role:Committee Chair

  • Executive Committee2023 - 2024

    Role:Committee Member

University Service

  • AU Senate-AI Sub-Committee of the Faculty Development Committee2024 - Present

    Role:Committee Member

  • AU Senate-Faculty Development Committee2022 - Present

    Role:Committee Member

  • AU Senate-Louis K. Bell Research Award Committee2024 - 2025

    Role:Committee Member

  • AU Senate-Louis K. Bell Research Award Committee2023 - 2024

    Role:Committee Member

  • AU Senate-Faculty Governance and Communication Committee2019 - 2022

    Role:Committee Member

Professional Service

  • Journal of Applied Marketing Theory and Practice2022 - Present

    Role:Editorial Review Board Member

  • The Annual Americas Conference on Information Systems (AMCIS)2024 - 2025

    Role:Track Organizer

  • Association of Marketing Theory & Practice- 2025

    Role:Session Chair

  • Association of Marketing Theory and Practice2024 - 2025

    Role:Track Organizer

  • Journal of Marketing Analytics2024 - 2024

    Role:Reviewer, Journal Article
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